GEICO Re-Invents YouTube Pre-Roll Commercials

Skip the pre-roll video as soon as you can, that’s what most of us do when we want to watch videos on YouTube. Sometimes we don’t even get to find out what the clip was advertising. That has been a big challenge for brands and agencies when trying to build content for their YouTube advertising strategies. How do you capture the attention of an audience and get them to not skip the video?

Well, I can’t believe no one thought of this before, but Geico created a series of pre-roll videos that get straight to the point, and add some humor along the way. Check out the two extended cut examples below.

– Kyle (@kyledineen)

Modern Family Airs Episode Entirely on Apple Devices

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The television industry, and the way we consume content, has changed drastically over the past couple of years. DVR has taken over the entire scheduling of shows. Most stations can be watched through some sort of streaming device like Chromecast, Roku, or AppleTV. Netflix offers full TV seasons all at once. HBO is unbundling their service to offer their channel streaming on mobile only. Lots of changes are being made to the traditional models.

Another new innovation was on display on ABC last night as 5-time Emmy Award winning comedy Modern Family aired an episode shot entirely on Apple devices. The episode, titled “Connection Lost”, featured a half-hour story about the entire family communicating via devices such as iPhones, iPad, and Facetime on a Macbook. This worked well because they did not lose the core content of their series, and the writing was still very enjoyable. I am sure there will be much more content created in this fashion in the near future.

You can catch a quick recap of the episode HERE, and it’s also available on Hulu +.

Check out the YouTube promo clip for the episode HERE.