Event Recap: 1 9 9 4 Magazine Release Party

This weekend we got to celebrate @1994mag’s 1st Magazine Issue Release at Hardware Studio. RP Boo, Mndsgn, Ras G,  5 Chuckles. Cakedog (AKA Ahnnu) and various DJs, including Low Limit all played.  And the studio was filled with all the cool kids including J Rocc and Gaslamp Killer who were also in attendance.

1 9 9 4 is a platform for artists to explore the relationship between visual art and sound. They are a bi-annual zine that doubles as a quarterly event. Their mission is to celebrate the many subcultures within music and dance while expressing what we hear and feel in a visual manifestation. The first issue of 1994 spotlights the Footwork and Juke movement with in-depth photo stories of Battlegroundz and Chicago-based crew, Teklife as well as Los Angeles based artists and musicians. 1994 is 64 pages of ad-free 100 lb gloss coated paper.

Fresh Tunes Friday


Here’s the freshest tunes on Friday, hand selected by the Cashmere crew, Enjoy!
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Our Very Own Rona Mercado Featured in Billboard’s Women In Music Edition

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We are extremely proud to share that Rona Mercado, our Vice President of Client Services & Marketing, has been named one of Five To Watch in Billboard’s Women In Music feature! Check out the full list here

So much of our success in the past and recently have been a direct result of her hard work and creativity. Her ability to see out  projects from adidas to Airbnb, to working with artists like Snoop Dogg and YG. The future is incredibly bright for this rising star, and we can’t wait to see what she is going to do next!

Thoughts On Tech: YouTube Launches Streaming Service


Taylor Swift recently made headlines by pulling her entire song catalogue from Spotify, the world’s largest music streaming platform. Although this may have helped her sell over 1 million albums in the first week of the release of 1989, Spotify’s CEO came out and said she could have made over $6 million this year on the platform.

As streaming continues its massive growth, and music sales continues to decline, more and more platforms are jumping in the game. YouTube has always been known as the top place for music discovery, it hasn’t been able to capitalize on it’s massive user base in a streaming environment… until now.

Yesterday they announced YouTube Music Key, a monthly subscription streaming service that will allow the platform to help artists monetize on their music. With over 1 billion monthly visitors, the audience is already there, but the music is not always at its highest quality and most of the time, the artist is making little to nothing from these video views. Now, YouTube is hoping to capture that momentum in the industry, and at $8 per month, the subscription is already cheaper than Spotify and Rdio.

Read more from the New York Times HERE.

– Kyle (@kyledineen)

Fresh Tunes Friday

Fresh Tunes Friday 10-10Weekend jams on fleek! Get it.
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Fresh Tunes Friday

Fresh Tunes Friday 10-3
The Cashmere Crew has got your fresh tunes for the weekend. Don’t say you need new music till you’ve checked it out.

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Elliott Wilson’s CRWN Interview Series With DJ Mustard

Check out Elliott Wilson’s all-new episode of the CRWN Series with DJ Mustard. Elliott Wilson held his first ever taping of the CRWN Series in Los Angeles on August 26th. Find out about DJ Mustard’s album 10 Summers and what’s up next for the super producer in part one of the interview here!

YG and The Recording Academy

Screen Shot 2014-08-29 at 7.39.29 PMWest coast Def Jam rapper YG sits down with The Recording Academy to talk about his musical beginnings, his work with DJ Mustard, and his debut album My Krazy Life. Check out the interview here.

Thoughts on Tech: SoundCloud Launches First Advertising Initiative


SoundCloud has always been my favorite social network / music streaming service. It is easy to use, well designed, great for discovering new indie music, and has a great mobile application. They most recently reported a user base of 175 million people per month, more than four times of their biggest competitor Spotify. Although the platform has been one of the go-to sources for artists big and small to share their music, they have come under fire in recent months. They have been struggling with copyright infringements and licensing issues, especially with the three major labels. One notable incident involved famous DJ/Producer Kaskade taking down his SoundCloud account because many of his songs were removed by Ultra Records when their label deal expired, claiming he had infringed on their copyrights for the music.

Well… nothing great can be free forever. In response to the pressure from the labels to pay out streaming royalties and dealing with the copyrights they own for the music, SoundCloud has announced today the launch of the first advertising initiative. “This phase is where we start to figure out how to generate revenue and help our creators make money in order to enable them to build careers with us,” Jeff Toig, Chief Business Officer for SounCloud told Billboard. The program, called “On SoundCloud”, will allow Premium Accounts to being to monetize on their music, but by invite only. The advertising model will include five ad products: native, audio, display, channel sponsorship and contests. They also announced Red Bull, Jaguar, Sonos, Squarespace and Comedy Central are the first five ad partners at launch.

SoundCloud users have always loved the platform for being free to use and ad-free. With this new integration of brands, time will tell if this turns people away to other music sources, or if the current user base will accept this new way of listening. SoundCloud is also exploring other ways to allow listeners to avoid ads. As Pitchfork stated, “SoundCloud plans to offer an advertisement-free paid subscription akin to Spotify.” Of course, this all comes in the wave of issues SoundCloud faces as it gets larger by the day. Not only do they have issues with the major labels, but indie labels are trying to get their cut of the pie too. “Some independents are negotiating with SoundCloud for equity stakes in the company; in exchange, the labels will agree not to sue SoundCloud over past copyright infringements” says the New York Times.

What do you think of this new ad initiative being introduced in SoundCloud? Would this turn you to a new platform, or are will you continue to use the service despite these changes? Let us know @CashmereAgency!

– Kyle (@kyledineen)